Watch this quick 2 minute video and get my quick tip on how to remember what your “Brand” is. You’ll never get confused again!
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When branding a small business or start-up, the strategy and values are very much the same as branding for a larger entity. The process may differ in that entrepreneurs often have the benefit of being nimble. This is an area where it helps to have one to a few decision makers. The following are what I believe to be the top 4 Essential Values for Brand Excellence:
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In order for a company - of any size - to succeed in the modern physical and electronic landscape in which we do business, a company in need of a logo is in actual need of a suite of logos, icons and social media imagery. To do the job even better, clear direction where typography, color and photography choices are concerned is greatly beneficial. Thinking in a limited way about a “logo” will damage your brand in the long-run.
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Increasingly we do business in an online world where creating content is an important part of business strategy. This means everyone is taking photos. Good photos can be powerful and consistent photos help build your visual brand. The following are 5 photography tips that are guaranteed to better your branding.
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